Have You Got Your Online Product Placement Right?

Eyecatchers

Placement refers to your distribution channels. Where and how are your products and services available? Inherently, the Web gives you an advantage, with 24/7 hours of operation for research, support, and sales online.

However, you might face distribution challenges, particularly if you’re constrained by agreement to a particular territory or are a distributor or manufacturer who plans to sell online directly to consumers. Avoid channel cannibalization (the use of multiple distribution channels that pull sales from each other). Don’t compete on price with your retailers. Otherwise, your direct sales might cost you sales from other outlets, in a destructive cycle of eating your own. Before competing with retailers, review the increased level of staffing and expenses that are required to meet expectations of consumer support. Are you really able to take this on?

Eyecatchers is a full service advertising agency with presence in Mumbai, Bangalore, Hyderabad & Delhi. We believe…

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