India Food Club

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Smaaash, NOIDA official launch by Sachin Tendulkar

Smaaash changed the facts about gaming parlors. The concept of virtual reality applied fully in games, and the experience that comes as part of that, is something that Smaaash has excelled in. My first visit to Smaaash was exciting – the Finger Roller Coaster and Walk the Plank – are marvels – they give you every bit of the adrenaline rush as if you were physically present.

Smaaash officially launched it’s immersive and innovative gaming arena at the DLF Mall of India on May 20, 2016. Sachin Tendulkar – the master blaster, the god of cricket – was present to grace the occasion. The brand ambassador of the Smaaash – Sachin has been associated with Smaaash from the very beginning extending full support to the brand and the team. The event saw the master blaster & Chief Imagination Officer Mr. Shripal Morakhia come together to share their views on each other, the story behind Smaaash and what the future beholds! He also launched the ‘Smaaash Sachin Virat Cricket Carnival‘ – which is presented by Sachin & Virat. A cricket tournament bringing together 2000 teams across the nation – with a final prize being presented by the legends themselves.


Sachin Tendulkar, the brand ambassador of Smaaash addressed his fans at the launch event and said: “The exciting and unique concept of Smaaash provides the avenue to enjoy the pleasures of life. With the kind of stressful lives we lead, it’s imperative to play sports and relax our minds. This Cricket Carnival is designed to bring the excitement of real sports into your lives with incredible precision, modern equipment and real life experience. I look forward to this tournament connecting cricket lovers from across the country.”

On the other hand, Virat Kohli, Smaaash Youth Icon, added: “All that cricket lovers want is entertainment. Not a war or a fight. This Cricket Carnival is a larger-than-life sports festival that will be a perfect platform for all cricket enthusiasts to showcase their skills. The aim of this fun fiesta is to engage youth in thrilling activities and social interaction with their peers. Of course, the pulsating energy of a real-like cricket pitch will make this tournament a memorable experience for all. I am so excited to be a part of this one-of-its-kind cricket fest.”


It was a dream coming true for fans and followers – having the god of cricket in front – words fall short for this gentleman and his fan following. The entire room filled with chants every Indian is aware of – sounds of shutters and flashes all over – so is the persona of the gentleman – who didn’t take a seat on the stage just because there were two ladies standing..

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This entry was posted on May 24, 2016 by in Event, Uncategorized and tagged , , .
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