Connecting all foodies in India….
Every 4 years, brands in India are taken back to the drawing board to design an engaging campaign for the cricket world cup. Maybe now, the need of this engagement is diminishing because of too much cricket and rise of other sports in India. Brands like Vodafone and Hyundai are more focused on IPL while Amul & Docomo are more associated with Premier League Football than cricket.
This year, 2 campaigns stand out for two completely different reasons. Stars ‘Mauka Mauka” represents a great story-telling layering with nostalgia, humor and relativity. On the other hand, Lays World Cup campaign is pretentious, cliched and too much dependent on the star power of Ranbir Kapoor.
In my memory from 1999 cricket world cup stood out for 2 excellent campaign. The first campaign was Pepsi’s “Yeh Dil Mange More” with Shah Rukh…
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